QUICO: A 5-Year Journey
We believe every Hong Konger can relate—we race against time every day: rushing to work, rushing to finish, rushing to the next appointment. Life seems to revolve around a single word: "fast." But does "fast" have to mean sacrificing "looking good"?
Simple has never meant settling for less.
To us, "simplicity" is an intelligence—it's about deeply understanding user frustrations, then using innovative technology to simplify the complex. We pack powerful performance into a lightweight body; we turn confusing styling steps into an effortless clip or curl. What QUICO aims to be is your most reliable, most understanding styling companion.
Our core values are built on "Fashion & Fun, Accessibility, and Style & Practicality":
"Fashion & Fun" is the soul of QUICO: Whether through collaborations with Disney, Sanrio, Japanese anime, or the newly introduced QUICO Doo character family, we continuously inject fun and trendiness into everyday styling.
"Accessibility" is our promise: Good design should be within reach. That's why QUICO is easily found through familiar retail channels like Broadway, Fortress, and LOG-ON.
"Style & Practicality" is our foundation: All "fashion" and "fun" are built upon the solid ground of "ease of use." Whether it's a straightener that instantly smooths frizz or a styling comb that effortlessly adds volume at the crown, we always believe that reliable results and an exceptional experience are the most important connection between us and our users.
Five years is a milestone, and a new beginning. From our original intent to "make styling simple," we have grown into a Hong Kong brand with a community of "Doo friends." This growth would not have been possible without the support and trust of each and every one of you.
Moving forward, QUICO will continue to uphold the belief of "Make it simple," in a way that truly fits the rhythm of Hong Kong life, so we can all—Look Good, Live Good!
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INNOVATE TO SIMPLIFY YOUR LIVING
A home-grown brand in Hong Kong, Quico means a Quick and easy lifestyle. We create products that deliver simple and pure happiness moments. Quico’s philosophy is the ‘Sustainable Life Concept’, it’s all about crafting tools to simplify and enjoy life.
A home-grown brand in Hong Kong, Quico means a Quick and easy lifestyle. We create products that deliver simple and pure happiness moments. Quico’s philosophy is the ‘Sustainable Life Concept’, it’s all about crafting tools to simplify and enjoy life.
Sustainable Simplicity
We strive to create products that can form lasting connections with the surrounding space, to build real connections in your daily life, a simple yet meaningful enrichment.
We strive to create products that can form lasting connections with the surrounding space, to build real connections in your daily life, a simple yet meaningful enrichment.
Sustainable Happiness
Our inspiration comes from small things in life. We aim to bring you lots of joyful little moments.
Our inspiration comes from small things in life. We aim to bring you lots of joyful little moments.
Sustainable Design
As a ‘By Hong Kong’ lifestyle brand, we create products with subtle elegance, in harmony with usability, and suitable for modern life. We believe minimalism and functionality go hand in hand, and ensure easy-to-clean, durable features in our products.
As a ‘By Hong Kong’ lifestyle brand, we create products with subtle elegance, in harmony with usability, and suitable for modern life. We believe minimalism and functionality go hand in hand, and ensure easy-to-clean, durable features in our products.
JOINT STAR INC. LIMITED
707, 7/F, One Portside, 29 Tai Yau Street, San Po Kong, Kowloon, Hong Kong
+852 2304 8951
cs@jointstar.com.hk
707, 7/F, One Portside, 29 Tai Yau Street, San Po Kong, Kowloon, Hong Kong
+852 2304 8951
cs@jointstar.com.hk
